--- title: Articles | Johnston Press Local Business description: Look no further for advice on local business marketing; view our article library to read more on how to take your marketing to the next level. --- [![JPIMedia Local](https://blog.connect-local.co.uk/hs-fs/hubfs/JPIMEDIA_Local_Grey_236x40.png?width=236&name=JPIMEDIA_Local_Grey_236x40.png)](http://www.jpimedialocal.co.uk/) - [Register Account](http://www.jplocalbusiness.co.uk/login/#register) - [Account Login](http://www.jplocalbusiness.co.uk/login/#login) Call us today on 0207 0849 132 [0207 0849 132](tel:02070849132) or [request a call back](http://www.jplocalbusiness.co.uk/contact/)       - [Home](http://www.jplocalbusiness.co.uk/) - Services - [Success Stories](http://www.jplocalbusiness.co.uk/success-stories/) - [Marketing Advice](http://www.jplocalbusiness.co.uk/marketing-advice/) - [About](http://www.jplocalbusiness.co.uk/about/) - [Contact Us](http://www.jplocalbusiness.co.uk/contact/) - [Book Online](http://www.jplocalbusiness.co.uk/book-online/) - [Account Login](http://www.jplocalbusiness.co.uk/login/#login) - [Register Account](http://www.jplocalbusiness.co.uk/login/#register) - [  Raise awareness Get found locally with quality advertising to keep you front of mind.](http://www.jplocalbusiness.co.uk/services/raise-awareness/) [Listings Management](http://www.jplocalbusiness.co.uk/service/listings-management/) [Sponsored Content](http://www.jplocalbusiness.co.uk/service/sponsored-content/) [Websites & Digital Presence](http://www.jplocalbusiness.co.uk/service/websites-digital-presence/) [Print Advertising](http://www.jplocalbusiness.co.uk/service/print-advertising/) [Online Advertising](http://www.jplocalbusiness.co.uk/service/online-advertising/) [Facebook Advertising](http://www.jplocalbusiness.co.uk/service/facebook-advertising/) [Find out more](http://www.jplocalbusiness.co.uk/services/raise-awareness/) - [  Engage Your Customers Deeply engage potential customers to become their first choice.](http://www.jplocalbusiness.co.uk/services/engage-your-customers/) [Sponsored Content](http://www.jplocalbusiness.co.uk/service/sponsored-content/) [Print Advertising](http://www.jplocalbusiness.co.uk/service/print-advertising/) [Online Advertising](http://www.jplocalbusiness.co.uk/service/online-advertising/) [Facebook Advertising](http://www.jplocalbusiness.co.uk/service/facebook-advertising/) [Find out more](http://www.jplocalbusiness.co.uk/services/engage-your-customers/) - [  Generate new sales Reach people who are already searching for what you offer.](http://www.jplocalbusiness.co.uk/services/generate-new-sales/) [Google AdWords](http://www.jplocalbusiness.co.uk/service/google-adwords/) [Print Advertising](http://www.jplocalbusiness.co.uk/service/print-advertising/) [Online Advertising](http://www.jplocalbusiness.co.uk/service/online-advertising/) [Facebook Advertising](http://www.jplocalbusiness.co.uk/service/facebook-advertising/) [Find out more](http://www.jplocalbusiness.co.uk/services/generate-new-sales/) ## Expert marketing advice for local businesses Register on our site and get access to a wealth of marketing knowledge to help grow your local business. Once registered, you’ll get access to: - Easy to use guides to kick start your marketing - Fortnightly newsletter with marketing hints and tips - Exclusive content from marketing experts - Exclusive offers and discounts [Sign Me Up](http://www.jplocalbusiness.co.uk/login/) # Articles [![](https://blog.connect-local.co.uk/hubfs/JohnstonPress_January2018/Images/sample-blog-post.png)](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0-0-0-0) ## [Sample Blog Post](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0-0-0-0) 17 Jan 2018 Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) [![](https://blog.connect-local.co.uk/hubfs/JohnstonPress_January2018/Images/sample-blog-post.png)](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0-0-0) ## [Sample Blog Post](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0-0-0) 17 Jan 2018 Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) [![](https://blog.connect-local.co.uk/hubfs/JohnstonPress_January2018/Images/sample-blog-post.png)](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0-0) ## [Sample Blog Post](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0-0) 17 Jan 2018 Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) [![](https://blog.connect-local.co.uk/hubfs/JohnstonPress_January2018/Images/sample-blog-post.png)](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0) ## [Sample Blog Post](https://blog.connect-local.co.uk/blog-test/sample-blog-post-0) 17 Jan 2018 Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) [![](https://blog.connect-local.co.uk/hubfs/JohnstonPress_January2018/Images/sample-blog-post.png)](https://blog.connect-local.co.uk/blog-test/sample-blog-post) ## [Sample Blog Post](https://blog.connect-local.co.uk/blog-test/sample-blog-post) 17 Jan 2018 Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. 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